About

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Who Am I?

I am a Toronto based graphic designer. I have grown up in and have been shaped by this great city. I earned my Bachelor of Graphic Design degree from OCAD University, and after building myself up, began working in the health and supplement industry for Titan Distribution & Perfect Sports. Currently, I am the Executive Art Director at Canada’s #1 Fitness Magazine — Inside Fitness.


Clients/Brands I have worked with


Education

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OCAD University

2007-2011

Despite having a technical leaning and several acceptance letters for engineering programs, my true calling was art and design. With a last-minute portfolio, I was accepted into OCAD University where my journey began. Putting the effectiveness of hands-on learning and the stimulating atmosphere of liberal studies, I learned to channel my creativity & imagination and hone my skills with the many practical aspects of graphic design. I graduated in 2011 at the top of my class.


Work Experience

freelancer

2011-2015

After graduating from OCAD University, I primarily worked as a freelancer. I would actively search for new clients and take on small projects including but not limited to branding, advertising, 3D, animations, short video, photo retouching, website design, print ads, editorial layouts, packaging, etc.

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Freelancer - CPI

2012-2015

In 2012, I started working with Crane Payment Innovations (then, Crane Payment Solutions) where on a weekly basis, I was creating custom graphics, manuals, branding, technical documents, 3D models, etc. CPI was my main client for several years until I found myself moving onto more stable grounds

Titan Distribution perfect sports

2015-2016

In March 2015, I started working as the lead graphic designer at a sports supplement company called Titan Distribution — father brand of Perfect Nutrition. I was brought in to flip the brand on its head. Within 3 months, with my design ideas and concepts, the company was rebranded. The name was changed to Perfect Sports and the entire product line redesigned with a fresh new look that would go on to make the company prosper.

At Perfect Sports, I was responsible for the new look of the brand, the new logo, new print and digital advertising, new 3D models of the products, new labels, and packaging.

At Titan Distribution, I was responsible for redesigning all the internal documents. There are other several brands held under Titan that I had to tweak and maintain. I was also involved in developing new products for international markets.

IFM Media Inc. Inside Fitness Magazine

2016-Present

In 2016, I was presented with a huge opportunity to work for one of Canada’s big publications — Inside Fitness Magazine. Starting off as a rookie designer, I was assisting with layouts, basic website maintenance, some small branding projects. As time went on, I was able to demonstrate what I am capable of and I quickly grew within the company. Very soon, I was working on secret client projects, product and brand development, directing some small photoshoots and large print features. Just a year later, I had my first cover followed by a promotion to Art Director.

2 years since that first cover, I have many more under my belt. 14 internationally published covers to be exact (and counting). I am now in charge of creating the magazine — the overall art style and layout as well as some content, managing photographers and designers, making sure everything is done on time and to a high standard. I also design more than 2/3 of each issue myself (and as a fun hobby side gig, write the car page).

In addition to the magazine, I am also responsible for many other aspects of the business. Creating a fully functional digital magazine platform for our readers to client and advertiser projects — consultation and creation of custom marketing materials such as web graphics, booklets, advertisements, videos, posters, etc., I have a hand in everything.